Once known for it’s tulips and clogs, The Hague, Netherlands is now home to one of Europe’s most vibrant cultural cities. The corporate Identity created for the multipurpose venue aimed to capture the city’s history while embracing the contemporary geometry of the building’s architect, Tadao Ando. Assembly invites you to join in celebrating the diversity of existence.
Targeting the hospitality industry, Knock Off is an awareness campaign to promote a healthier drinking culture. Whether that means abstaining, taking a break, or simply learning how to be social sans the booze, Knock Off is there to help you feel less freaky and more fun.
A report for World Aid, an organisation helping communities and parents gain the skills necessary to give their children an education. The document is inspired by early learning, the large bold graphic elements and primary colours aid in breaking up the text whilst keeping the content engaging.
Trans-Siberian Railway editorial spread for Time Out magazine portrays the unique qualities of unconventional travel. Targeting sophisticated and adventurous travellers the bold red design, over sized type teamed with the nostalgic collages help to capture the eye of the consumer on a busy competitive magazine stand.
Hola is a mobile-phone service and wireless communications company. The brand caters to a demographic who are young, carefree, love to travel and use their phone while on the road. With the use of hand drawn type and whimsical illustrations, Hola’s website is fun, friendly and fosters an air of honesty cultivating consumers trust. The simple straight forward design allows them more time to enjoy their travel.
The Mayfair restaurant located in the Paris end of Collins Street elegantly evoking NYC supper clubs of old, this restaurant and late-night lounge has a warm sophisticated atmosphere capturing echoes of an era gone by.
The fine dining food service celebrates the best of timeless dishes and decor.
Bar Tini was inspired by the Spanish bodegas that serve as bars, and neighbourhood delis. Place yourself along the counter or a high bar table to try the selections of imported cheese, charcuterie and tinned fish, paired with a recommended drink or two.
Poacher + Hound
Paco's Tacos CBD Rebrand
The MoVida team went to great lengths to find the perfect destination for the much-anticipated opening of Melbourne’s renowned Spanish tapas restaurant in Sydney.
To replace the clean lines and mono atmosphere with an unmistakeable Melbourne grunge aesthetic, MoVida style! We needed to bring Hosier Lane to Surry Hills. Adam Dettrick Architects provided a stylistic offshoot of the established MoVida aesthetic.
Mural painting by Rebecca Hartley and Katrina Rhodes.
Restaurateur Peter Bartholomew teamed up with Mark Best, of Marque in Sydney, to create a fun and sophisticated dining experience.
Clients worked closely with Rice Architecture to transform the space from a dull Australia Post outlet to a Bistro by day and fine dining restaurant/bar by night. In the Paris end of Collins St, set aback from the main drag, the venue caters to Melbourne locals and international guests staying at the Sofitel Hotel.
Pei Modern has won many awards since opening, and in 2013 was placed 23rd in the top 100 restaurants
MoVida owners worked with Joost Bakker to create a fun, quirky outdoor Mexican taqueria restaurant. The greenhouse atmosphere was very welcome in the heart of Melbourne's CBD.
The primary challenge was to separate the venue from the Mexican wave of culinary invasion that was happening at the time. We developed the look from antique cigar packaging and typographic styles influenced by menus found at local Mexican market stalls.
Since opening, Paco’s Tacos has become a popular spot for serious diners as well as people catching up for a casual, after-work drink. The graphics perfectly compliment the innovative food and lively atmosphere.
I was Lucky enough to team up with MoVidas wholesale division, Alimentaria. We had lots of fun with the Spanish beer label Moritz.
Wanted Man Wine is a small, boutique wine producer located in Heathcote, Victoria.